Pop up Shop, St Martins Lane Hotel, London


Carlo Carossio

The Front Room at St Martins Lane is known for creative collaborations but when DRI DRI came to town, customers were transported from drizzly grey London to a lively Italian beachside resort.

Colourful decking, bright beach cabins, striped umbrellas and bubble-gum toned furniture created a fun space and perfectly captured the essence of DRI DRI.

The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI, with the use of the beach huts that also devide the space to create a secrete storage area.

And it wasn’t just the customers who loved it – the media coverage was fantastic and we are proud to have worked with DRI DRI again and again.

Adriano Di Petrillo, Founder & CEO at DRI DRI : “I am continually impressed by Elisa’s design skills; she develops ideas in a way that can easily be realised, she delivers the project and is mindful of the budget she is given. Elisa is a creative, well organised and responsible architect. Her attention to detail, colour and materials, together with her ability to work as part of a team was significant to the success of this venture. Her overall commitment to the project exceeded ALL of my expectations”.