Visualisation of a gelato cart with cone printed canopy among cut-out grass planters
Visualisation of the pop-up with a cone shaped sign and flat cut-out trees
Visualisation looking across layered cut-out trees, bushes and gelato cones

Project: retail design

Dri Dri Garden

To create DRI DRI Garden, we propose a series of cut out layers – to create depth and interest. We want to create something new and not yet seen in the world of pop-up food shops. We feel like the previous concept was already used by other brands. We also aim to create something easier to build and install, cheaper but at the same time more resistant and more instagrammable. We feel this is more in line with the Dri Dri mood. It will also be easier to install and carry in a box.

Concept

Diagram of the modular flat-pack layers and how the pieces assemble
Concept sheet showing groups of ice cream cones drawn as plants
Axonometric drawing of the gelato stand surrounded by cut-out trees and cones

Facts + Figures

Appointed

2018

Completion

Ongoing

Area

Pop Up shop

Location

USA market

Press